LEAN PR 2.0
Our Services
Our press work is based on lean processes, required by today’s corporate culture and media system. Our team is in direct contact with founders, board members, journalists, and influencers on a daily basis. We are proud to act as a link between companies and the media, ensuring a productive and positive relationship for both sides. Our results-driven approach allows us to balance short-term requests from journalists with long-term strategic positioning for companies.
FATC translates complex tech or B2B topics for B2C press. Working closely with your team, we proactively develop topics for media that are relevant, up-to-date and newsworthy. This includes arranging interviews, handling press inquiries as well as the writing and distribution of press releases, statements and thought leadership pieces.
Founders and executives represent an entire company, meaning they are often in the spotlight and under close observation by the media. We help you to sharpen their personal profiles and create clear and convincing messages, ensuring endorsement from customers, employees, investors and stakeholders.
The tech market is constantly growing more competitive and complex. When M&As, IPOs or funding rounds take place, communication is crucial. But with so many parties involved, and stringent requirements to follow, it can be tough to get your communication strategy right. We help you structure the process and develop a proactive communication approach – whether it’s pushing annual results, or developing stories to get the attention of analysts and potential investors.
Now more than ever, your company needs clear positioning to compete. Well-defined goals, a robust strategy and convincing communication are of utmost important. We develop purpose-driven core messages based on your company’s overall strategy that are flexible enough to adapt to whatever situation may arise.
With our in-depth understanding of the daily news circle, we help you identify relevant topics and narratives and deliver the right message at the right time to the right audience. We also protect your company’s reputation by managing an ongoing dialogue with all stakeholders that is consistent and transparent.
Not every spokesperson is a natural born talent, but we give you the tools you need to build constructive and positive impressions with media. You’ll learn how to prepare for interviews, present your story, answer tricky questions, and the most effective ways to interact with journalists.
case study
WeFox
How to disrupt the traditional insurance business and press?
InsureTech is currently disrupting one of the largest industries in the world. It is a USD 5.2 trillion industry (June 2021), yet still works like in the pre-internet era and is everything but customer centric. This is exactly where the technology of wefox comes into play. Moving away from a paper-based to a customer-centric digital product, wefox has automated 8/10 customer processes (industry standard 1/10). It not only reduces costs but is also eight times faster than traditional approaches.
FATC has been working with wefox since 2018 and helped to build out the global PR strategy. We translated the complex technology of wefox into the b2b and b2c sector, by making hands-on PR to relevant media. Interviews, opinion pieces, and press releases created trust and awareness for all stakeholders, such as brokers, insurance companies, investors or (potential) employees.
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